How to Know If Your Core Values Have Purpose

Many companies have core values – usually defined as “principles that guide an organisation’s internal conduct as well as its relationship with the external world.” They are usually summarized in the mission statement as the values underlie the work, interactions, and strategies employed to fulfil the mission. It is paramount then, that core values are…

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Understanding Perceptions for More Effective Communication

Effective communication comes from a deeper understanding of your own perceptions and the perceptions of others. For example, communicating value means different things to different people. I am continually learning the distinction between “expensive” and “valuable.” I think it is human nature to assume that as price increases, value must inherently increase as well. We…

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